EZAKI Yasuhiro   Faculty of International Relations Department of International Cultures   Research Professor

■ Title   Learning from IRIS OHYAMA's fast-growing business model -Selling products needed by users at overwhelmingly low prices

■ Outline   Iris Ohyama, which has been engaged in the household goods business, has now entered the home appliance business. Iris Oyama has created many "inexpensive and convenient" products in the past. The company's business and product mix has changed along with technological and social changes, including gardening supplies, pets, storage, kitchens, food, and LED lighting. The company's main management strategies include moving production overseas and entering the consumer electronics business, where major electronics manufacturers have been consolidating and exiting.   Yasuhiro EZAKI   Single   Journal of University of Nagasaki   University of Nagasaki   53(1),pp.1   2019/06

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