EZAKI Yasuhiro   Faculty of International Relations Department of International Cultures   Research Professor

■ Title   Challenges and Keys to Success for Overseas Expansion of Small and Medium Enterprises: A Case Study of Shigemitsu Sangyo and Ajisen Ramen

■ Outline   The purpose of this report is to identify the challenges of overseas business expansion mainly for small and medium-sized enterprises (SMEs) and to analyze and discuss the success factors of Shigemitsu Sangyo (headquartered in Kumamoto, Japan; brand name: Ajisen Ramen; 776 stores worldwide, including 84 in Japan, 618 in China, 41 in Southeast Asia, and 15 in the U.S., as of October 2017), based on relevant public documents, seminar presentations and interviews with company officials, and present implications for the success keys of overseas expansion of SMEs.   Yasuhiro EZAKI   Single   Journal of University of Nagasaki   University of Nagasaki   51(3),pp.1   2017/12

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