ハセガワ　レイ   長谷川　礼   経営学部 経営学科   教授

■ 標題   Subsidiary's role of MNE: An analysis of P&G's case by applying the extended IR framework

■ 概要   In this paper, I will follow the historical transition in the role of the Japanese subsidiary of P&G in order to analyze business challenges faced by foreign-affiliated companies in Japan in recent years. I will do this in two ways. One is to apply the integration and responsiveness framework and extend it to include a new factor, the importance of the local environment. This is to examine the shifts in the role of the subsidiaries. Due to a decrease in the relative importance of Japanese market, a new creative role should be formulated for the subsidiary. Secondly, I will take a close look at the implications caused by the transformation of P&G into a front-back hybrid organization. From the headquarters point of view, such organizations have received positive evaluations from analysts. However, there seems to be some serious issues inherent in them from the subsidiaries point of view. Issues regarding motivation, career formation, or cannibalization etc. have been raised. I hope that these findings will contribute to the real understanding of such transformations.   単著   Research Paper   Institute of Business Research Daito Bunka University   2013-W63,pp.1-30   2013/10

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