MORI Romio   Faculty of Foreign Languages Department of Chinese Language   Associate Professor

■ Title   Food Purchasing Behavior in the Jakarta Metropolitan Area : Expansion of E-commerce During the Coronavirus Pandemic

■ Outline   This study investigates food purchasing behaviors in the Jakarta Metropolitan area of Indonesia. A quantitative study was carried out using a web questionnaire survey. Fifteen major food items purchased through E-commerce were selected. Participants were categorized to explore food purchasing behavior. Four main results were identified: (1) food purchases through E-commerce are likely to continue to grow; (2) highly educated consumers tend to purchase food items through E-commerce; (3) food purchase intention through E-commerce is not necessarily related to household expenditures; and (4) in the case of Muslim participants, religion affects their purchasing behavior of several food items.   Sotaro INOUE,Yuki MARUYAMA, Noriko ITO, Takashi ISHIDA, Hiroaki KOBAYASHI, BAMBANG Rudyanto, Romio MORI   Collaboration      2023/03

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