サイ　フユメ   崔　冬梅   経営学部 経営学科   教授

■ 標題   An Empirical Study of Impulse Purchase in E-Commerce Live Streaming from the E-Commerce Marketing Mix Perspective

■ 概要      共著   Proceedings of the International Conference on Electronic Business, 23, pp.25-35, Outstanding Paper Award. Chiayi, Taiwan.   23,pp.25-35   2023/10

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