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サイ フユメ 崔 冬梅 経営学部 経営学科 教授 |
■ 標題 An Empirical Study of Impulse Purchase in E-Commerce Live Streaming from the E-Commerce Marketing Mix Perspective |
■ 概要 共著 Proceedings of the International Conference on Electronic Business, 23, pp.25-35, Outstanding Paper Award. Chiayi, Taiwan. 23,pp.25-35 2023/10 |
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