SAI Fuyume Faculty of Business Administration Department of Business Management Professor |
■ Title An Empirical Study of Impulse Purchase in E-Commerce Live Streaming from the E-Commerce Marketing Mix Perspective |
■ Outline Collaboration Proceedings of the International Conference on Electronic Business, 23, pp.25-35, Outstanding Paper Award. Chiayi, Taiwan. 23,pp.25 2023/10 |
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