Books and Papers
1.
Books
-The Critical Insights of Marketing (Co-authored) 2024/05
2.
Books
A Future Image and the Diagnosis of Management of Service Business (Co-authored) 2015/03
3.
Books
Innovations and Organizations (Co-authored) 2012/05
4.
Books
B. G. Pitts, D. K. Stotlar, Fundamentals of Sport Marketing 2nd edition (Co-authored) 2006/11
5.
Books
George.S. Day, Market Driven Strategy (Co-authored) 1998/11
6.
Books
George.S. Day, Strategic Market Planning (Co-authored) 1992/06
7.
Papers
A Framework Design and Review of Knowledge for the Strategy Formulation of Sport Marketing Management Management Review,,pp.51-69 (Sole-authored) 2021/03
8.
Papers
A Conceptual and Theoretical Review on Dominant Design and De fact Standard MANAGEMENT JOURNAL,pp.139-158 (Sole-authored) 2016/03
9.
Papers
Some Implications for Neo-Theoretical Propositions on Models of Technology Adoption and/or the Diffusion of Innovations Research Paper No. w-64, Institute of Business Research, Daito Bunka University,pp.1-28 (Sole-authored) 2014/02
10.
Papers
Some Critical Reviews on Marketing Theory and Strategic Thinking (Sole-authored) 2011/05